Rick Owens, Palm Angels and Pharrell Williams are also slated to unveil new design concepts at Moncler's latest Genius activation at Olympia on 20 February as it aims to move “beyond collaboration” at LondonFashionWeek.
. The inclusion of Jay-Z — who sold his brand Rocawear in 2007 and is known to own at least two Mercedes-Benz vehicles — is the headline coup. Williams was one of Moncler’s earliest collaborators, and Keys previously helmed a Moncler Genius digital presentation in 2021. The addition of Mercedes-Benz, which has a long tradition of sponsoring fashion weeks but has never appeared on their schedules, is another intriguing crossover.
. Moncler Genius accounts for 5 to 10 per cent of total revenues, Ruffini said in May. By comparison in terms of reach potential, Mercedes-Benz’s revenues in the same year were €168 billion.Photo: Scott Kowalchyk and Theo Wargo/Getty Images
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