Moncler Genius Embraces Co-creation

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Moncler Genius Embraces Co-creation
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Moncler's “The Art of Genius 2023” show in London on Feb. 20 will be headlined by the likes of Alicia Keys, Pharrell Williams, Adidas Originals and Roc Nation by Jay-Z, among others.

Called “The Art of Genius 2023,” the live show will present a lineup that includes friends of the house such as Alicia Keys; Pharrell Williams; Palm Angels, and Frgmt, as well as Mercedes-Benz; Adidas Originals; Salehe Bembury, and Roc Nation by Jay-Z. Bembury has designed footwear for Yeezy, Crocs, Versace and more.

The multiformat event will present immersive experiences and performances to highlight creativity, “beauty and emotional power.” The community will be able to participate to “The Art of Genius” with tickets available via registration at moncler.com. The event will also be livestreamed. This is the first time Moncler Genius will be presented in London, where fashion week will run Feb. 17 to 23.

Ruffini has over the years driven Moncler’s growth by forming close relationships with designers ranging from Nicolas Ghesquière to Junya Watanabe, and Thom Browne, who was in charge of the Moncler Gamme Bleu line for men.

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