“We were sort of feeling helpless, you know?' How a craft distillery in Georgia turned around its business model to help fight coronavirus
After Moore posted about their new project on Instagram, Brad Schweers, the executive director of Intown Collaborative Ministries, contacted him looking for a supply. ICM is one of several organizations that the City of Atlanta and Fulton County depend on to connect people experiencing chronic homelessness with services and care. “I told him to come on by and pick up whatever we could give him,” says Moore.
“Many of our folks have conditions that they don’t even know about because of lack of access to health care,” says April Campbell, a social worker and Director of Outreach for ICM. “A lot of our population is aging as well, we have a lot of older folks on the street who don’t have access to water or port-a-potties.”
Abraham says that if given the right information he would help to inform others. “If I were in the government, I would come out here and consider how these folks make decisions,” he says, gesturing at others camped nearby. He added, “In the Bible, it says, ‘What you do unto the least of these, you do also unto me.’”
“It has cost us…whatever. Some money,” Moore says. He says the distillery is fine so far, but eventually manufacturing a product they are giving away will stop being sustainable. “We’re a business just like everybody else, and we’re suffering right now,” he added.
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