From olive growers to winemakers, small firms in Europe are bracing for $7.5 billion in US tariffs

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From olive growers to winemakers, small firms in Europe are bracing for $7.5 billion in US tariffs
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Import sanctions on products that include Italian cheeses, French wines, Spanish olives and Scotch whiskys are scheduled to take effect on Friday.

They will force American importers to pay up to 25% more for the targeted items, and producers who export significant quantities to the U.S. say this will severely harm sales and impact profitability.

"We are very worried about the fact that our agri-food sector, that has nothing in common with the air industry, is affected by this new tariff — that will affect deeply olive oil." "The idea in choosing a list of products on which to retaliate is to pick products that will create political pressure on the other government to change its conduct," says Timothy Meyer, a law professor and director of the international legal studies program at Vanderbilt University in Tennessee.

Back in April, the administration of President Donald Trump published a long list of E.U. goods that might be subject to new tariffs if the WTO arbitrators approved trade countermeasures in the Airbus case.

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