– founders of bakery Lady Wong in Manhattan – is winning New Yorkers over with their kueh

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– founders of bakery Lady Wong in Manhattan – is winning New Yorkers over with their kueh
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New York-based bakery Lady Wong by Malaysians Mogan Anthony and Seleste Tan are turning New Yorkers on to Southeast Asian kueh.

Kueh defies easy categorisation. How does one succinctly define these bite-sized morsels, which are steamed, baked or grilled, that are mostly sweet, sometimes savoury, and share core ingredients like glutinous rice, coconut, and pandan? What is undeniable is that while they are delicious, making them is not an easy art to master, which is perhaps why thishas still not entered the mainstream in the West.

“We started Lady Wong because, like thousands of people who couldn’t travel, we missed home. So we decided to do kueh deliveries just for fun and for our friends even though we are not kueh makers per se, more like kueh eaters. But my wife has a strong background in pastry,” recalls Anthony. Since opening, Lady Wong has garnered more fans, catching the attention of The New York Times, The New Yorker, and Forbes, with Eater calling it the “hottest bakery in NYC right now”.Meet Darren Chin, the one-Michelin-starred chef based in Kuala Lumpur, Malaysia, with a growing F&B empire

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