Bright and early this morning, WesGordon kicked off Vogue’s third annual ForcesofFashion conference at Spring Studios, addressing taking on heritage brand HouseofHerrera, and moving it forward without losing its codes.
contributing editor Chloe Malle centered on one of the industry’s most relevant and challenging questions: How do you take up the mantle of a heritage brand and move it forward without losing its codes? At a time when creative directors are spending just a few years at a house—or even just a few seasons—the odds of nailing that sweet spot seem slim.
It might sound frivolous or silly, but things like a flower arrangement or a pink dress can have little impacts on yourself and other people throughout the day. And I’m committed to making Herrera be the brand that when you zip up that dress, it makes you smile, and [makes] you feel happy and confident.”“You don’t want to mess with the codes of a house,” Gordon said. “Our codes are color, beauty, boldness, integrity, and quality, which in isolation might apply to a lot of things.
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