On Gets Casual with the Cloud Hi Edge

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On Gets Casual with the Cloud Hi Edge
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Swiss performance running brand On is hopping on the athleisure wave with the release of its first lifestyle sneaker, the limited-edition Cloud Hi Edge.

Mid-rise upper looks good at the gym or the office

Although the brand considers the Cloud Hi Edge as its “first true sneaker,” previous Ons have seen similar rest-day wear. Company co-founder David Allemann says that, since starting the company in 2010, he noticed people were rocking On shoes outside of running—particularly its most popular model, the Cloud.

Look for the shoe in four colorways in select U.S. stores and online on October 17, when it will retail for $160.

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