This week the Key Buyers Event: Digital Edition, organized by Russian film promotion body Roskino, launched its virtual showcase of new Russian productions with some 400 international participants …
, launched its virtual showcase of new Russian productions with some 400 international participants slated to take part, including buyers, commissioners and producers from 55 countries.
Some markets nevertheless present greater challenges than others. “The market is very difficult for foreign language [in the U.S.],” said Fields. “We just don’t have the tolerance for sub-titles or English dubs, even.” Mediaset has acquired some of the top-selling Russian films of recent years, including the World War II blockbuster “T-34,” the sci-fi actioner “The Blackout,” and the alien invasion feature “Attraction,” as well as its forthcoming sequel. Yet Armendariz admitted to skepticism as his company circled its first Russian acquisition, the action film “22 Minutes,” several years ago. “We were afraid about small things like, ‘Is this going to be too Russian?’” he said.
“Attraction” was the first Russian movie Mediaset aired in primetime, and it was a huge success, with Armendariz crediting a marketing strategy that highlighted the film’s key selling points. “For primetime, it’s difficult for us to try with these kinds of movies. You need to market that movie, and usually you need cast,” he said. “We decided to make the promotion about the CGI, the alien, the catastrophe. And it worked.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Russian Online Market Launches With 400 International Executives Taking PartThe Key Buyers Event: Digital Edition, a market showcase for the Russian film and TV industry, launched Monday with a welcome video from actress Anya Chipovskaya, the event’s ambassador, sent…
続きを読む »
Rising Russian Producers Reveal Their Projects for Virtual Content MarketRussian film promotion body Roskino has organized a virtual content market showcasing the latest Russian productions to international buyers. Unspooling from June 8-15, the Key Buyers Event: Digita…
続きを読む »
Greg Berlanti Looks Back: Making 'Love, Simon' Fulfilled 'A Desire to Have Characters That Represent All of Us in Movies'Decades after his 'Broken Hearts Club' played in about 100 cinemas, the prolific creator shares his journey: 'I got the satisfying film ending I always wanted.'
続きを読む »
Selling Sunset's Chrishell Stause mocks her heartbreaking divorce from JustinThe reality star and glamorous property agent was in the middle of filming when he husband announced that he wanted a divorce
続きを読む »
Central Partnership’s Vadim Vereshchagin on Rise of Russian Genre HitsVadim Vereshchagin, CEO of leading Russian production and distribution company Central Partnership, says it’s time for the world to give a second look to Russian cinema—particularly the slick comme…
続きを読む »
Film News Roundup: Winklevoss Twins, Greg Silverman Developing ‘Bitcoin Billionaires’ MovieIn today’s film news roundup, the Winklevoss twins are coming to Hollywood via a Bitcoin movie, the Newport Beach Film Festival announces its opener and Mutiny Pictures becomes a distributor.…
続きを読む »