Central Partnership’s Vadim Vereshchagin on Rise of Russian Genre Hits

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Central Partnership’s Vadim Vereshchagin on Rise of Russian Genre Hits
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Vadim Vereshchagin, CEO of leading Russian production and distribution company Central Partnership, says it’s time for the world to give a second look to Russian cinema—particularly the slick comme…

, says it’s time for the world to give a second look to Russian cinema—particularly the slick commercial titles that are racking up boffo box office back home.

Central Partnership began in the 1990s as a television production outfit, before branching out into distribution of mostly arthouse fare. In the early 2000s, it began moving toward mainstream titles, and since 2009 has been the exclusive distributor for Paramount Pictures in Russia. Its library includes films from top U.S. and European studios, as well as an extensive catalog of arthouse and commercial Russian movies.

“Silver Skates,” which Vereshchagin describes as “‘Titanic’ on ice,” is an adventure-romance set at the tail end of the 19th century in the winter wonderland of St. Petersburg. Directed by Mikhail Lokshin, it’s produced by Petr Anurov , Leonid Vereshchagin , and Rafael Minasbekyan .

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