Here are the five things that Adele has taught us about setting our own pace for album releases.
Slow songs face even more radio resistance
In the ‘80s and ‘90s, ballads by artists like Whitney Houston and Boyz II Men ruled the Hot 100 regularly, but the chart dominance of balladry has been on the wane for most of the new millennium so far. When “Someone Like You” became Adele’s second Hot 100-topper in 2011, she bucked every trend by making a spare and stately piano ballad as big as any dancefloor smash by Lady Gaga or Katy Perry.
Although Justin Bieber’s acoustic “Love Yourself” topped the Hot 100 a few weeks after Adele’s last number one, “Hello,” softer songs have been an especially minor presence at number one in recent years: Ed Sheeran and Beyonce’s “Perfect,” Lady Gaga and Bradley Cooper’s “Shallow” were islands in a sea of more danceable songs.
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Adele Announces New Album '30'11/19... 11 + 19 = 30... her mind
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