To kick off theLAMC's first-ever 'LAMC Talks With Billboard Latin,' we spoke with leading executive Walter Kolm to talk business, COVID-19 and more.
, among others, and founder of WK Entertainment -- joins Cobo from his office, which has partially opened post- COVID-19 lockdown.
"This pandemic has made us think about what the live music will be like, whether it's less lights on stage, what can we do to give the audience a better live experience? We can't continue working like before. It's a time to reflect," he adds.After working for 17 years at Universal Music Latin, the Argentine executive decided to launch his own management company known as WK Entertainment.
When it comes to live concerts, we work directly with the promoter, create a strategy on how to sell tickets, it's better to do this in house. When we decided to do a tour with Maluma in Europe, we knew we had to open an office in Madrid to be able to handle ourselves. We realized there was no need for a third party.""We have been affected partially. During every crisis there is an opportunity and we've talked about this with our artists.
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