Taco Bell, Sweetgreen and more are bringing the subscription economy into the drive-thru lane with the release of new subscription-based food passes.
: $10 per month for $3-per-order discounts.
"There’s a lot of Americans eating fast food more than once a week, and if they see value in the subscription program, they will gladly subscribe," Adam Levinter, CEO of subscription consultancy Scriberbase and author of "Services are often betting that many subscribers won’t take advantage of what they paid for. Subscription companies call it "breakage," Levinter says.
When Taco Bell tested its subscription service in Tucson, Arizona, in September, 20% of subscribers were new to the Taco Bell Rewards loyalty program.The strategy is also not likely a desperation pandemic move, either.
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