Seventy percent of the fake 'Made in the USA' cases filed in the past two decades have come since 2016.
Utah-based company Lions Not Sheep has been fined $211,335 by the Federal Trade Commission for falsely claiming its products are made in the U.S.The $200,000 fine levied against a Utah clothing company for ripping out"Made in China" tags and replacing them with"Made in the USA" labels is just the latest example of the Federal Trade Commission's stepped-up enforcement efforts that started during President Donald Trump's administration.
“They tightened things up and then they really started acting, going after violators more so than in the preceding couple of decades,” said Charles Lindsey, an associate marketing professor at the University at Buffalo School of Management. "It was always being policed to a certain extent. It just wasn't the public enforcement that you've seen uptick over the course of the last five, six, seven years," said Brown, who has more than a decade of experience with FTC inquiries.
The rule only applies to labeling claims and will allow the commission for the first time to impose civil penalties of up to $43,280 per rule violation. “We got COVID that traveled across international borders. We’ve got monkey pox that traveled across international borders, and I think that it may be illogical to worry … but that doesn’t matter because consumers don’t make decisions based on logic. A lot of the decisions they make are based on emotion,” she added.
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