The once-taboo topic of anabolic steroid use in the fitness and bodybuilding communities has become its own internet content genre, “Natty or not.”
Ryan Schmidle, a Los Angeles-based fitness influencer with over 500,000 followers on TikTok, uses his platform to discourage his followers from taking anabolic steroids and shares openly about his medically prescribed steroid use.
Not everyone is so forthcoming. Mike Matthews, CEO of the fitness brand Legion, said he believes the problem of “fake nattys” create false expectations and nudge people toward using them. PEDs allow the body to work harder and recover quicker, so when influencers post their workout routines and natural lifters can’t complete them, they are often discouraged, Matthews said.
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