Facebook dithered in curbing divisive user content in India

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Facebook dithered in curbing divisive user content in India
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Facebook in India has been selective in curbing hate speech, misinformation and inflammatory posts, particularly anti-Muslim content, according to leaked documents obtained by The Associated Press.

FILE - In this Sept. 27, 2015, file photo, Facebook CEO Mark Zuckerberg, right, hugs Prime Minister of India Narendra Modi at Facebook in Menlo Park, Calif.. Facebook in India has been selective in curbing hate speech, misinformation and inflammatory posts, particularly anti-Muslim content, according to leaked documents obtained by The Associated Press, even as the internet giant's own employees cast doubt over the motivations and interests.

According to the documents, Facebook saw India as one of the most “at risk countries” in the world and identified both Hindi and Bengali languages as priorities for “automation on violating hostile speech.” Yet, Facebook didn’t have enough local language moderators or content-flagging in place to stop misinformation that at times led to real-world violence.

The employee created a test user account and kept it live for three weeks, a period during which an extraordinary event shook India — a militant attack in disputed Kashmir had killed over 40 Indian soldiers, bringing the country to near war with rival Pakistan. One included a man holding the bloodied head of another man covered in a Pakistani flag, with an Indian flag in the place of his head. Its “Popular Across Facebook” feature showed a slew of unverified content related to the retaliatory Indian strikes into Pakistan after the bombings, including an image of a napalm bomb from a video game clip debunked by one of Facebook’s fact-check partners.

The memo, circulated with other employees, did not answer that question. But it did expose how the platform’s own algorithms or default settings played a part in spurring such malcontent. The employee noted that there were clear “blind spots,” particularly in “local language content.” They said they hoped these findings would start conversations on how to avoid such “integrity harms,” especially for those who “differ significantly” from the typical U.S. user.

Other research files on misinformation in India highlight just how massive a problem it is for the platform. India is Facebook’s largest market with over 340 million users — nearly 400 million Indians also use the company’s messaging service WhatsApp. But both have been accused of being vehicles to spread hate speech and fake news against minorities.

“People shared fake videos on Facebook claiming Muslims spread the virus. What started as lies on Facebook became truth for millions of people,” Abbas said. The author of a December 2020 internal document on the influence of powerful political actors on Facebook policy decisions notes that “Facebook routinely makes exceptions for powerful actors when enforcing content policy.” The document also cites a former Facebook chief security officer saying that outside of the U.S.

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