UConn women's basketball star Paige Bueckers has inked her first beauty deal as an ambassador for hair color brand Madison Reed's ColorWonder launch.
— who is poised to be the number-one pick in the 2025 WNBA draft — is one of four UConn players the hair color brand has tapped to help launch ColorWonder, its first demi-permanent hair dye.
Madison Reed founder Amy Errett and UConn’s women’s basketball players Morgan Cheli, Azzi Fudd, Paige Bueckers and Ice Brady.“I’m huge on expressing myself in different ways,” said Bueckers, who counts more than 4.8 million combined followers on TikTok and Instagram, in an exclusive interview with WWD.
“Our products, traditionally, have been focused around covering gray hair,” said the founder and chief executive officer, adding that ColorWonder opens the door for consumers “to start coloring with Madison Reed when you’re 24 and keep on coloring with us until you’re 75 — that’s a powerful brand promise.
Internships with Madison Reed for class credits at UConn are also in the works, and the athletes are to receive equity in the company.
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