College basketball star Paige Bueckers of UConn signed a name, image and likeness deal with the new unrivaled basketball league, and receive an equity stake.
UConn star Paige Bueckers will sign a name, image and likeness deal with the new women's basketball league Unrivaled.She is believed to be the first collge player to receive equity in a pro sports league.
The agreement is believed to make her the first NCAA athlete to receive an ownership stake in a professional sports league, as more lax endorsement rules allow college players to seek more endorsement and business opportunities. Terms of the deal were not available. The two-time NCAA All-American Bueckers will likely be visible in promoting the league, but will not play until she finishes her college career at UConn, the people said. In February, Bueckers announced she would forgo the 2024 WNBA Draft to return to UConn for her senior season.
The player-owned league provides equity stakes to all 30 players, and no one will make under six figures. Current WNBA max salaries top out roughly around $250,000 per season.
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