Encrypted email service files DMA complaint claiming it vanished from Google Search

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Encrypted email service files DMA complaint claiming it vanished from Google Search
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Tuta cries foul, Chocolate Factory denies service unreachable

Tutao, known for the encrypted email service Tuta Mail, has filed a Digital Markets Act complaint to the EU over an alleged de-ranking in Google Search.

Rather than being displayed as a search result of thousands of keywords, the count dropped to the hundreds, the developer alleges. Tuta Mail's Pfau claims a change in results mean that when a user searches for"encrypted email," Tuta's products no longer show up. However, he went on to allege that if you search for"Tuta" or"Tutanota," the company appears in the results.

The company underwent a rebranding exercise in 2023 and experienced a dip in traffic, but says it managed the issue with the assistance of SEO experts. However, as of March 2024, the company claims it disappeared from the results page., the company claims it experienced a drop of almost 90 percent in impressions per month.

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