Google ponders making AI search a premium option

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Google ponders making AI search a premium option
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Ad-free search experience might not be on the cards

Google is reportedly considering tweaks to its search engine, including making some AI features subscription-only - an ad-free search experience is seemingly not on the cards.

SGE has yet to make much of an impact on Google's main search engine business. Even without considering any potential impact on the company's ad revenues, rolling it out to more users could also prove costly due to AI's resource–hungry nature. This makes it a prime candidate to be placed behind a paywall.The way Apple, Alphabet implemented DMA rules 'seems to be at odds' with law, which adds its Gemini chatbot tech to Gmail, Docs, Slides, Sheets, and Meet.

"With our generative AI experiments in Search, we've already served billions of queries, and we're seeing positive Search query growth in all of our major markets. We're continuing to rapidly improve the product to serve new user needs.

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