Electronic Arts will stop making its hugely successful FIFA videogame in its current name. Here's what that will mean for gamers.
ZURICH — Electronic Arts will stop making its hugely successful FIFA videogame in its current name, marking a split in one of soccer’s most successful and lucrative partnerships after the sides failed to strike a new licensing deal.
Licensing rights for the game earn FIFA about $150 million annually — the single biggest commercial earner in its expected $7 billion total revenue from 2019-2022 — though FIFA struck a defiant tone in a statement published hours after the announcement of losing that income.FIFA promised a “number of new non-simulation games are already under production” and will launch ahead of the 2022 World Cup that kicks off in Qatar in November.
“I can assure you that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans,” FIFA president Gianni Infantino said in the statement. The EA announcement showed the strength of those partnerships with warm comments from executives from the Premier League, UEFA and Spain’s La Liga while a coordinated release of tweets posted by dozens of soccer clubs used the slogan “We’re In The Club” to align with the “EA Sports FC” brand.
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