The partnership between EA Sports and FIFA has reportedly come to an end
“I can assure you that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans,” Infantino said. “The FIFA name is the only global, original title. FIFA 23, FIFA 24, FIFA 25 and FIFA 26, and so on - the constant is the FIFA name and it will remain forever and remain the best.” title as the “future of football” for the company, saying that the new venture plans to “take global football experiences to new heights.
While EA Sports has set out its path ahead for a new soccer video game, the options for FIFA present a different challenge. The company has the infrastructure to continue on, while FIFA will have to find a new partner to create a similarly viable product. “If you’re breaking a relationship that goes back over 20 years there will be consequences,” said Gareth Sutcliffe, a senior analyst specializing in the video games sector at Enders Analysis. “EA will continue to motor on: They have got all the technological smarts, the creative implementation of an absolutely fantastic football game — and it really is fantastic. But what do FIFA have? Their name.
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