French luxury label Christian Dior said on Monday it would press ahead with a calendar of fashion shows for this year starting in July with an Italian catwalk display - but without the celebrated front-row audience of A-listers.
The coronavirus crisis has accelerated a rethink among high-end brands of how collections are presented, with some opting out of costly events and restricting the number of clothing ranges they produce.
It will premiere a mid-season “cruise” range in the Italian city of Lecce on July 22 with a streamed live show, Chief Executive Pietro Beccari said, after a presentation planned for May was postponed. High-end brands often rely on firms to manufacture luxurious cloth or products that require special treatment, such as items covered in feathers or tinted by hand.
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Dior and Burberry Are Set to Revive Runway Shows (With No Front Rows)In exactly a month from now, Dior will present its cruise 2021 collection in Italy—a country that had the world's highest coronavirus death rate just a few months ago.
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Dior Will Go Ahead With a Cruise Show in Puglia — Sans Audience.Dior is moving ahead with its spectacular cruise show without an audience.
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Dior to Show Cruise 2021 on a Live Runway in ItalyThe brand also announced that it plans to stick with the established fashion calendar.
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EXCLUSIVE: Dior Poised to Release Air Jordan SneakersCustomers will have an opportunity to buy the sneakers on a first-come, first-served basis by registering on a dedicated microsite.
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Nokia to cut a third of jobs at French arm Alcatel-LucentFinland's Nokia Oyj plans to cut 1,233 jobs at its French subsidiary Alcatel-Lucent International, equivalent to a third of the unit's workforce, the group said on Monday, confirming an earlier Reuters report.
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French coronavirus deaths rise by seven to 29,640The number of deaths in France from COVID-19 has risen by seven from the previous day to stand at 29,640 said the country's national health service on Sunday.
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