.Dior is moving ahead with its spectacular cruise show without an audience.
PARIS – Dior said it plans to go ahead with what promises to be a spectacular cruise show to be staged on July 22 in the center of Lecce, the southern city known as the capital of Italian Baroque architecture – but without any guests in attendance.
“Luxury is emotions, and when it comes to fashion, nothing carries the emotion of a real fashion show, a live performance where artists perform without the safety net,” he added, saying the pressure of the deadline contributes to “the electricity that we feel in that moment.” “Mr. Dior founded his house after a war. He had the courage and the optimism to do that, and to launch the New Look in 1947. This is our DNA and I think it’s particularly emblematic that it’s Dior standing up and ringing a bell for the fashion world in this particular moment,” said Beccari.
“We think that there will be always a place in fashion for live fashion shows,” he said. “In September, for example, in Paris, we hope to be able at least to have some audience, if not a full room.” Gucci, Saint Laurent and Michael Kors have indicated they will not take part in Milan, Paris or New York fashion weeks, respectively, while Burberry revealed on Monday it would stage an outdoor presentation on Sept. 17 and broadcast it online. Fendi plans kick off Milan Fashion Week on Sept. 22 with a show at its headquarters in Rome with guests and a digital element.
In addition, Dior will launch 19 pop-ups across China on July 23 for its Dioramour collection, ahead of Chinese Valentine’s Day, Beccari added. Citing the values of “community, inclusivity and craftsmanship,” the designer reeled off a list of people who collaborated on the collection. The set, designed with artist Marinella Senatore, will feature the light displays known as luminarie, while the soundtrack will include the local tarantella folk dance.
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