“You’d be amazed what some food bloggers are making,” she says. “I know some food bloggers making $30,000, $40,000 a month.”
Dani Spies, a suburban mom in New Jersey with two young children, says her troubles with food began long before she had any weight issues.
She got sucked into the common trap of yo-yo dieting — dieting, bingeing, then dieting. Today, at 44, she’s stable at a healthy weight. She says her relationship with food is completely different. And she’s making bank as a healthy-eating blogger and YouTube GOOG, +0.14% star. She made her first videos about 10 years ago. At the time, she was working as a personal trainer and life coach, and started making videos to help her clients. “We really didn’t focus on YouTube as a ‘business’ business,” Spies said.
She says she still works a normal amount of time for a middle-class mom, about 40 hours a week, but has much more flexibility. And, of course, she doesn’t have to commute. “The biggest shift for me happened when I was pregnant with my daughter,” Spies recalls. She was 30. She stopped putting pressure on herself about her body image: “I finally had permission” not to be slim, she adds.
Weight remains a hot-button issue. TV commentator Bill Maher caused a stir when he targeted the U.S. obesity epidemic in a recent episode of his HBO T, -0.29% show, proposing that in order to make more progress fat-shaming “needs to make a comeback.”
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