Elon Musk and Tesla have long seemed synonymous. It seems that the time may have come for that to end, says this business professor.
with its board. He has since suggested he will step down as Twitter’s CEO But has yet to announce a timeline for that. Meanwhile, Tesla clearly needs more attention than it is currently getting.
Tesla has also endured its own setbacks. Musk has been able to transition the company to true mass production, but he famously described the company’sMusk has said he wants Tesla to produce 20 million vehicles annually by 2030, but this is enormously ambitious.
With nearly 100,000 employees worldwide, Tesla will also need to be more cost conscious. This is especially true as material and component input prices are rising rapidly.. The company is notable for owning much of the inbound supply chain for its batteries and their materials, but it has been slow to identify earning opportunities from the entire life cycle of its cars.
With this in mind, it’s not surprising that, for investors, the biggest issue to be resolved at Tesla may be Musk’s role. There are two questions involved: Is Musk sufficiently engaged in the future of Tesla and can Tesla continue to prosper from association with Musk?
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