Commentary: Resurgent Chinese travel would reset the country’s global image

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Commentary: Resurgent Chinese travel would reset the country’s global image
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The return of Chinese travellers could have a meaningful effect on businesses and contribute to a subtle geopolitical nudge, says the Financial Times’ Leo Lewis.

, South Korea and Thailand appear the favoured first ports of call. Pharmacies in Tokyo, long the target of spectacular “sales explosion” Chinese shopping sprees, are already sold out of a selection of cold medicine brands after just a modest resumption of arrivals from the mainland since last month.

Research by the World Tourism Organization showed that 57 per cent of pre-COVID Chinese tourist spending went on shopping and eating - the precise formula with which cities like Tokyo appeal.CAVEATS ON AN INSTANT TOURISM BOOM Added to that are the decisions of some countries - the United Kingdom, Italy, United States and Japan prominent among them - toBut analysts at Citigroup are among those whose assumption is now a solid recovery in high-end Chinese tourism in the first quarter of 2023, and by the mass market travellers in the second quarter.

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