The action by Comcast follows similar plans announced by major music labels last week.
$100-million funds for social justice and antiracist initiatives. Fellow music label Universal Music Group announced an initial response that includes a $25-million fund and establishes a task force to accelerate the company’s efforts in inclusion and social justice.The promises by the major record labels followed statements by multiple prominent artists, including the Weeknd, who said the music industry’s “Blackout Tuesday” initiative was not enough.
Some other entertainment companies have promised financial support for anti-racist causes. Walt Disney Co. last week announced $5 million for social justice groups, including an initial $2 million for the NAACP. On Friday, ViacomCBS said it would contribute $5 million to the NAACP Legal Defense Fund, Amnesty International and National Bail Out, among other organizations.
Beside grants to nonprofits, Comcast promised to accelerate its diversity training and recruiting initiatives. The company also said it would use its media platform to support black voices and black stories. NBC News will host a series of televised town halls. The company also promised to address the disproportionate lack of internet access for low-income communities, and to allocate funds supporting businesses owned by people of color.
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