The commitment is part of a slew of corporate funding in social justice efforts following protests over the death of George Floyd.
The commitment includes $75 million in cash and $25 million in media "to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability," Roberts wrote. Comcast EVP and NBCUniversal Chief Diversity Officer Craig Robinson will lead the effort.following widespread protests over the death of George Floyd. Floyd died while a Minneapolis police knelt on his neck for nearly nine minutes as Floyd cried, "I can't breathe.
Under its social justice commitment, Comcast will create "significant grants" and partner with groups "working to eradicate injustice and inequity," Roberts said. Comcast will direct funds toward organizations like the National Urban League, the Equal Justice Initiative and the National Association for the Advancement of Colored People .
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