Fashion retailer ByGeorge is seeing a surge in fashion interest in Texas.
“We brought on Colville for spring 2022, and we love the sustainability aspect. A lot of brands we work with are sustainable in some form…and then the female-led component we found compelling, and the clothes themselves,” added Pantin, who grew up in Austin.
“The customers seemed super intelligent, really willing to try a new-to-them brand. And the response has been completely overwhelming. They’ve responded to the color, the cuts, the prints,” said Chambers, who was in Austin for the first time.Creating a fashion community is a natural progression for the store, which has been in business since 1979, said ByGeorge president Molly Nutter, a former buyer for Barneys New York.
“We’re finding people who come to Austin and visit ByGeorge if they haven’t heard of it, they are so happy to walk in because they don’t have that in their city anymore. So we’re suddenly a local store for people who live outside our city as well,” she said.
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