Colgate has announced a review of top-selling Chinese toothpaste brand Darlie, whose name translates to “black person toothpaste,” after several other high-profile brands announced they would reassess racial stereotyping in their products
on Thursday that it is currently working with venture partner, Hawley & Hazel, “to review and further evolve all aspects of the brand, including the name.”
Colgate purchased 50% of the toothpaste brand, originally named Darkie, for $50 million in 1985 from Hong-Kong based Hawley and Hazel. Though Colgate says it has evolved the brand over the years, Darlie’s name and logo—which once featured a smiling man in blackface—continue to draw criticism for uses of racial imagery.Colgate’s statement follows a Wednesday morning announcement from PepsiCo that it would rebrand the 130-year-old
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