AHA is Coke’s latest effort to crack a crowded bubbly-water market after its Dasani brand failed to catch on
The maker of LaCroix, beset by falling sales and increased competition, faces another threat: Coca-Cola Co. is launching a new flavored seltzer brand with caffeinated options.
Coke’s new offering, called AHA, is a late entrant to the category. The market-leading bubbly water, LaCroix, has lost market share over the past year as new drinks...
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