Here are five major adjustments that destinations and brands need to consider. Read more at straitstimes.com.
Directly related to increasing market segmentation will be a diminished role for mass tourism.
The Chinese social media platform Xiaohongshu has increasingly got tied up with tourism trends for the younger market. For less-travelled destinations, this will present opportunity. For example, Papua New Guinea is working with Cotri to attract Chinese travellers interested in niche local experiences.
More than two-thirds of Chinese travellers ranked the US as the destination they consider least safe to visit as of December, according to Dragon Trail. Other bottom-rankers in the survey: Israel, Peru, Chile, Britain and Spain. Chinese visits to the US dropped by close to 11 per cent from 2017 to 2019 during the Trump administration, which was hostile to China.
Value for money has become important to Chinese travellers, especially considering the increased costs of travel and the absence of discount tour packages. Among Chinese travellers, 88 per cent say they care about their impact on destinations and communities when travelling, according to Dragon Trail’s survey.
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