California AG tells businesses like Google how they must comply with the state's new privacy law
, the attorney general's office can begin enforcement six months after the final regulations are in place, or by July 1, 2020 the latest.
The draft rules guide businesses on several key areas of the law. The rules explain how businesses should notify consumers of their rights under CCPA, how they should handle consumer requests about data, including from minors, and verify those requests. It also advises on how to avoid discriminating against customers who don't agree to allow their data to be collected or sold.
Businesses are instructed not to disclose personal information about the customer making a request if they cannot verify their identity. The regulations mandate businesses consider how sensitive the information could be and how much harm it could cause in the wrong hands when verifying a customer's identity. Businesses should not disclose certain types of information, like a consumer's Social Security number or bank account information, the rules say, even if requested.
The rules present a number of ways companies could verify parental consent of a child under 13. These include having a parent or guardian call a trained person to provide consent or checking the parent or guardian's ID.
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