Companies must notify California residents of their data privacy rights in plain language and must verify people's identities before releasing data, state officials proposed Thursday.
Companies must notify California residents of their data privacy rights in plain language and must verify people’s identities before releasing data, state officials proposed Thursday.
Although only California residents can make requests, the law is expected to have a broader effect on how companies manage and sell people’s information online. That’s because companies outside the state must comply if they meet relatively low thresholds.“Data is today’s gold,” Becerra said at a news conference in San Francisco. ”Everyone is rushing to mine data.”
California’s privacy law has been a hot-button issue for lobbyists all year, often pitting tech-industry interest groups against privacy rights advocates. But neither side got major traction, and the bill that was finalized last month was largely unchanged from the original version.The attorney general’s proposed rules say companies must provide at least two ways — in most cases, a toll-free number and an online form — for people to request what specific information the company holds on them.
Companies that serve at least 4 million Californians — which includes all large tech companies and many retailers — would also need to publish an annual report noting the number of requests they get from people to see their own information, delete the information or opt out from sale.
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