For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ
That’s wider than the 24.4% drop seen during the prior week — and topped the all-time previous worst plunge of 25.7% during the week ended May 20 — since the beer giant got into bed with Mulvaney on April 1.
Anheuser-Busch’s other brands also took a step backwards for the week ended June 10, according to the data. Sales of Budweiser were down 10% compared to a 7.8% decline the previous week, while Natural Light was down 2.3% vs. a 1% decline. Michelob Ultra – the nation’s No. 3 beer — was down 2.4%. “This was a tough week for Bud Light and other beer brands” owned by Anheuser-Busch, said Bump Williams, head of the eponymous consulting firm.the Mulvaney campaign has cost the Belgian-based beer company more than $20 billion, meanwhile saw a 5.7% increase versus a year earlier in the most recent week.Still, Bud Light remains the No.
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