The beer brand saw its worst week in off-premise sales volumes year-on-year since the calls for boycott over its partnership with Dylan Mulvaney began.
However, Dave Williams, vice president for analytics and insights at Bump Williams Consulting, cautioned that Bud Light's sales earlier in the year still made it the top brand in America in both retail revenue and volumes, despite a strong showing from competitor labels.
Since the calls for a boycott of the beer brand began at the start of April, both Bud Light's sales revenue and volume saw steep declines in the first five weeks of the controversy, before settling around mid-20 percent below the levels of 2022. Packages of Bud Light beer are displayed for sale in a grocery store on June 14, 2023 in Los Angeles, California. The beer brand's off-premise volumes fell to their worst performance year-on-year in the week ending June 10 since the calls for boycott over a partnership with trans influencer Dylan Mulvaney began.
In the week ending June 10, Bud Light's sales revenue was down 26.8 percent on the same week a year ago. Williams toldIn the week ending June 3, its sales revenue had seen a year-on-year decline of 24.4 percent and 23.9 percent the week before that.
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