“I feel like my main supplier has put the wholesalers and their employees in a really bad spot,” the head of an Anheuser-Busch beer distributor said.
have been flipped the middle finger and vendors have been called homophobic slurs, according to beer distributors reeling from slumping sales in the wake of the Dylan Mulvaney fiasco.they have been put in an untenable position by Bud Light’s St. Louis-based parent company, Anheuser-Busch, which has seen sales of its top brand fall six consecutive weeks since the April 1 tie-up with the trans influencer.
“I feel like my main supplier has put the wholesalers and their employees in a really bad spot,” one Anheuser-Busch beer distributor told ABC News.Another Anheuser-Busch distributor based in the Pacific Northwest told ABC News: “It’s sad that they [the boycotting consumers] can’t make that disconnect between the independent wholesale and a big corporation — it’s disheartening.
Anson Frericks, an executive who left Anheuser-Busch InBev last year, told ABC News: “The biggest losers here are the 500 independent businesses in the US that distribute Anheuser-Busch products.”Matt Pestinger, the owner of the distributor, told ABC News that he has seen a 2% drop in revenue since the Mulvaney social media posts went viral.Pestinger has resisted cutting costs. To make up for the shortfall, he has spent more on sponsorships of local festivals and charities, he told ABC News.
An official at High Plains Budweiser, a Nebraska-based distributor, told ABC News: “In the end, the people hurt the most are the local small business retailers and wholesalers in your community.”
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