But it challenged them to 'think outside the box'
The Covid pandemic spread fear across the world, brought businesses to their knees and confined millions of people to their homes. But for the managing director behind some of Nottingham's most popular venues, it was the "rollercoaster" that challenged him to think "outside the box".
Mr Akins has explained the process that took the company to this point. Speaking to Nottinghamshire Live from DHP Family's office in Lace Market, he talked about Rock City's rebound, adding: "It was a thirst, quite literally, even during the pandemic.
Bar takings are up 70 percent from a typical weekend in the student period - from September to November - in 2019 to the same period in 2022. Asked if the pandemic was the booster the company needed to get out of the comfort zone, Mr Akins said: "I do not think we have ever been in a comfort zone. We think we tend to be a market leader in Nottingham and we want to stay a market leader - you cannot be in a comfort zone.
The drive to "do interesting things" did not stop there. Mr Akins said the company's goal was to financially make money while keeping people's minds occupied. "We did not make any money out of the Arboretum events - we actually lost money. But we felt that it was necessary regardless. The downside was far greater than the upside."
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