Tesco boss says change coming to every supermarket will affect all shoppers and rival Aldi
Tesco has announced a new price lock on over a thousand products, which will run until Easter 2023. This time, as well as popular branded products, prices have been locked on many favourite own-brand staples too, meaning customers can shop a wide range of products bought week-in, week-out – from cupboard essentials and teatime favourites to household and health & beauty products – safe in the knowledge they are locked at a low price.
READ MORE:B&M shoppers want 49p product that is 'wrong on all levels' removed from shelves immediately The latest price lock announced today follows last year’s price lock commitment, which saw prices frozen from 5 October until the start of 2023. Locking these Low Everyday Prices is a key part of Tesco’s commitment to delivering great value on the weekly shop – going hand-in-hand with Aldi Price Match, great value own-brand staples through ‘Exclusively at Tesco’ brands and exclusive deals through Clubcard Prices.
Tesco UK Chief Executive, Jason Tarry, said: “As we start the New Year, we know times are tough for many of our customers right now. We hope this extended price lock commitment gives our customers the certainty of knowing that over a thousand household favourites and own brand essentials will stay at the same low price for months to come – helping them budget when they need it most.”
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