It’s hard to believe that 10 years have passed since Fergie has recorded with the Black Eyed Peas. The swaggering vocal presence who helped push BEP into the pop/EDM marketplace — in accordance wit…
This doesn’t mean that will.i.am is eschewing pop. Sampling the fake Latinx of Madonna’s new wave-era “La Isla Bonita” on BEPs’ hook-laden “Mamacita” is both a master stroke of pop mimicry as well as a poke at Madge’s own heritage rip off, and hypnotic in a way that BEP knows well . Ozuna and the aforementioned part-time member, J. Rey Soul, help turn the torrid track into something graceful and gritty.
Shakira turns an anthemic dance-floor spiel into something weirdly intimate , and J Balvin brings out the oddball machismo of all concerned with “RITMO .” But Black Eyed Peas’ main-men have no problem riding the waves and digging into their own grooves with flavor and funk. Another sampled pop smash, Miami Sound Machine’s “Conga,” is the looped basis for BEPs’ Apl. De Ap and Taboo to kick up their heels on the equally anthemic “Celebrate.” Too often ignored as a top voice in rap, or a hip-hop icon of any sort, BEPs’ co-founder, Taboo, was doing the socially conscious thing long before the present day. The same is true of syllable-speeding will.i.am, who, with the brawny Apl.
If there is any problem with “Translation” — and there isn’t too much, as it is the best overall BEP work since 2003’s “Elephunk” —it’s that, too often, it goes for the big bang, rather than the subtle nudge. Rather than feel like a natural grooving expression of love for Latinx multi-culturalism, the songs“I Woke Up,” “Get Loose Now” and “Todo Bueno” — although catchy and slamming — feel forced and focus-group-y.
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