Pink sauce on that Burger King burger? What about 'Barbie-fying' your pet with sweaters and beds with Barbie motifs? Barbie-themed merchandise is expected to be a hot seller this summer.
"Barbie-fying" your pets with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain, instead, selling at Neiman Marcus for a cool $2,150.Ahead of Friday's U.S. release of the "Barbie" movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.
"The capability to share stories and knowledge through playing with Barbie is what made us realize we need to jump on this pop culture Barbie bandwagon," said Dana Marlowe, founder and executive of I Support the Girls. "If you can see yourself in a toy or in a doll, we want to also make sure that we're raising awareness about bras and clean underwear and the like."
But pundits also say it's going to be hard for many of the products to stand out when the world is awash in pink.
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