Pink sauce on that Burger King burger? What about 'Barbie-fying' your pet with sweaters and beds with Barbie motifs? Welcome to the wonderful and weird world of 'Barbie' movie marketing.
NEW YORK — Pink sauce on that Burger King burger? What about"Barbie-fying" your pet with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150.Ahead of Friday's U.S.
People are also reading… Even the organization I Support the Girls — a nonprofit that has provided 22 million bras and menstrual hygiene products to homeless people, refugees and immigrants — is creating a social media campaign around menstrual periods using Barbie and having volunteers create miniature packages of Barbie-sized menstrual pads and tampons as teaching tools.
"When a brand owns something as iconic as the color pink, it's good news and bad news," said Marc Rosenberg, a Chicago-based toy consultant who led the global marketing teams for Hasbro's brands like Furby, GigaPets, and Hit Clips."In this case, I think it's all good news. Everyone in the world wants a piece of pink now."
For some shoppers like Hollie Krause of Mahwah, New Jersey, Barbie pink blitz that ramped up since June is already getting too much. "Barbie is supposed to be for everyone, but these nostalgic collaborations should feel a little bit more unique or a little bit more creative," said Krause, who plans to focus on limited edition items.
As a result, according to market research firm Circana, Barbie has remained the top fashion doll for the past four years starting in 2019 and through June of this year in the U.S. as well in the combined 12 countries that Circana tracks.Mattel's Barbie that was specifically made for the movie and is dressed in a pink gingham dress, is No. 1 in sales for dolls and for the pre-school dolls and dollhouse category sold on Amazon, according to the retailer's website.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Dreamhouse, Assemble: How ‘Barbie’ Cast Barbie, Barbie, Barbie (and Ken)The BarbieMovie's casting directors reveal what it took to build the perfect cast of Barbies and Kens, which actors they had to turn away, and the qualities they sought out most in their search.
続きを読む »
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing maniaWelcome to the wonderful and weird world of “Barbie” movie marketing. Ahead of the U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.
続きを読む »
Movie Review: She’s Perfect Barbie. He’s Scene-Stealing Ken. Their life in plastic looks fantasticShe's been Astronaut Barbie, Teacher Barbie, Doctor Barbie, President Barbie. Now after 64 years, we have live-action Movie Star Barbie. In 'Barbie,' Greta Gerwig serves up a clever, idea-packed take on the doll's story, AP critic Jocelyn Noveck writes.
続きを読む »
Barbie is an Icon…And A FeministGreta Gerwig’s Barbie movie is a feminist tale because Barbie has always been feminist.
続きを読む »
11 Super Pink Cocktails to Sneak Into the Barbie MoviePink mixed drinks to celebrate the color-saturated cultural sensation that is the Barbie Movie.
続きを読む »
8 hot pink hotels for living out your Barbie fantasyYou’ve heard of Barbie’s DreamHouse, but what about Barbie’s dream hotel? Here are eight such escapes in the United States for “Barbie” fans looking for the perfect Instagram backdrops.
続きを読む »