Aunt Jemima pancake products will undergo a rebrand, after its makers acknowledged — about 130 years in — that the packaging and name lean heavily on a racist stereotype
Bye!!! Photo: Getty Images In a move that seems wildly belated, . Quaker Oats has previously made modifications to the design, which originally featured the face of a woman born into slavery, but now plans to scrap the whole thing entirely, NBC reports.
Indeed, the brand draws its name from a minstrel song called “Old Aunt Jemima,” a caricature of the slave era often performed by white actors in blackface. The first woman to portray Aunt Jemima, Nancy Green, was born in Kentucky in 1834, and according to her descendants, never paid in full for her work as the brand’s face. The company’s website does not mention that Green was born into slavery, either.
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Aunt Jemima Brand to Be Changed Over Origins in ‘Racial Stereotype’PepisCo’s packaged-foods unit said it would remove imagery of the black woman from the Aunt Jemima brand’s pancake mixes, syrups and other products, and change its name, the latest example of how companies are trying to grapple with racial disparities following the killing of George Floyd.
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Aunt Jemima Will Be Replaced With New Brand, Packaging, Says Quaker'Aunt Jemima's origins are based on a racial stereotype.'
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Reports: Aunt Jemima brand is changing its name and removing the namesake Black characterThe company reportedly said that the iconic Aunt Jemima figure on its packaging is 'based on a racial stereotype, according to NBC News.
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The Aunt Jemima brand, acknowledging its racist past, will be retiredQuaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.
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Aunt Jemima brand to change name, remove image that's 'based on racial stereotype'“We recognize Aunt Jemima’s origins are based on a racial stereotype," Quaker Oats said, adding that the move is an effort "toward progress on racial equality."
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