'We have the right content to launch, the technology is ready, our messaging has been out in the market. We’re ready to go.' Despite the pandemic, Meg Whitman insists there’s nothing stopping Quibi from moving forward with its rollout as planned
reboot. In its first year alone, it plans to release more than 175 original shows. Everyone from Jason Blum to Antoine Fuqua to Catherine Hardwicke has signed on.
If the coronavirus threat continues through the spring and even early summer, Americans’ self-isolation could give Quibi a captive audience primed to take advantage of its lengthy 90-day free trial. "If you can’t go to school and you can’t go to work, odds are you’ve got more time on your hands than ever before," suggests LightShed Partners media analyst Rich Greenfield, who is generally optimistic about the service’s chances of catching on with consumers.
So Katzenberg flew to Silicon Valley and, during a three-hour meal, persuaded the veteran tech executive and 2010 Republican nominee for California governor to move to Los Angeles to help him construct what eventually would become Quibi. "I’ve built things, and I’ve fixed really big companies. In the end, it’s a bit more fun to build," she says.
"That was the hardest thing we did," Katzenberg says. "It wasn’t about the money. The essential thing in having them as our partners was the access to their showrunning talent and their IP." Katzenberg himself is often cited as Quibi’s biggest draw. "Jeffrey’s relationships with everybody in town allowed him to get a lot of traction very quickly," says David Freeman, co-head of CAA’s digital media group. "That was crucial because it took a little bit of time to get everybody to understand what Quibi was."
Though Katzenberg and Whitman’s differing styles have led to whispers that they are on the outs, Whitman insists she has no plans to leave. "Jeffrey and I get along great," she responds. "Yeah, there are times when we get into arguments, but that’s because we come at things so differently."
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