As COVID-19 Battle Rages On, Fabric and Fashion Brands Rethink, Retool

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As COVID-19 Battle Rages On, Fabric and Fashion Brands Rethink, Retool
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Brands and fabric suppliers discuss collaborations and innovations made to fight the coronavirus pandemic.

Times are tough, and that’s why the textile and fashion industries continue to band together — through partnerships, the creation of requisite PPE, social justice organizations and the like — to assist in the global fight against COVID-19.

“The Cone and Burlington technical teams have been working closely to quickly transition a portion of looms in our Cone Denim Yecapixtla operation in Mexico to produce Burlington medical fabrics. Production is set to ramp up in June,” he added. Tilly, which focuses on making hats for the outdoor community, has had various partnership opportunities with Burlington over the years, “but found a new connection amidst a global pandemic when Tilley pivoted its idle sewing capacity from hats to medical isolation gowns,” according to Burlington.

Tilley’s chief executive officer, Andrew Prendergast, said the firm had no knowledge of how to make isolation gowns prior to COVID-19. “Prime Minister Justin Trudeau put out a national call in mid-March for all companies who could make personal protective equipment to register with the Canadian government. We had just halted our sewing operations and furloughed 80 percent of our employees.”

“Protective fabrics are in short supply, so we set out to find a suitable fabric. In talking with our elastic supplier American & Efird, they shared that a sister company within their own Elevate Textiles group was supplying another Canadian brand with medical fabrics. Our operations director put in a call, which connected us with a sales representative from Burlington — a familiar name and trusted supplier of fabrics to us,” Prendergast explained.

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