Resonance, a vertically-integrated platform for sustainable, on-demand fashion production, just announced a new initiative to “empower 10 creators of color to build and launch their own fashion brands by August 2020.” Applications are now open.
now, though the hoodie or T-shirt you’re eyeing likely hasn’t been produced yet; Resonance won’t make it in your size until you enter your credit card. That means Jean-Raymond isn’t saddled with thousands of units he might need to put on sale. As he explained to WWD: “You click buy, they make it, and you have it at your door in six days. And that involves very little water usage, no waste of any fabrication. I think that’s what we’re going to move to.
Jean-Raymond has become known for the experiences he designs; in September he’s taking a documentary about the making of his spring 2020 collection on the road to. Lenihan is interested in working with more innovative, boundary-pushing designers like him, men and women who are willing to break with convention and don’t feel attached to the old-school system.
“Our goal as an executive team will be to understand who the star applicants are—who has a vision, who’s assertive,” King adds. “If we give these people the tools and the opportunities through our team, it’s going to be a win.” Their only challenge? Getting the word out. King says she’s received lots of inquiries on Instagram, but hopes the application will make its way to Black men and women all over the country before the June 30th deadline.
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