Apple is looking to beef up its not-so-new-anymore video streaming service with sports content. That’s what was suggested by Recode senior correspondent Peter Kafka, who on Thursday tweeted that A…
Let’s get this out of the way: Yes, live sports of any kind would likely change the appeal, and certainly the originals-focused ethos, of Apple TV+ to many consumers.
The degree to which Apple TV+ would be lifted would of course be dependent on which sports rights Apple acquired, with exclusive games from any of the major national leagues likely providing a bigger face lift to the service than Pac-12 games.63% of sports fans would consider paying for a live sports streaming service if it had coverage of sports that interested them.
Meanwhile, the persistent willingness of some to use more shadowy means in the name of free live sports would also weaken a live sports play from Apple TV+. A March 2020 survey by Ampere Analysis/Synamedia found that 51% of sports fans still use pirate services to watch live sports monthly. And these predicted impacts are all assuming Apple is even able to secure a marquee sports rights package, many of which are
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