Apple TV Plus, Other New Streamers Are Looking to Crash the Emmys Party
— with Peacock still to come — another new entrant, Apple TV Plus, recently found reason to celebrate on the awards front.
Now comes the Primetime Emmy race, which is administered by NATAS’ L.A.-based counterparts at the Television Academy. Apple TV Plus is once again looking to make history by landing a major category nomination in its first year of existence and Emmy eligibility — something that even Netflix, Amazon and Hulu couldn’t do.
HBO Max, meanwhile, just launched last week — so its focus is a bit more limited. Its big plays for now are the comedy “Love Life,” starring Anna Kendrick, and the underground ballroom competition series “Legendary.” That brings us to Quibi, the short-form streamer that launched in April, and hadn’t strategized its Emmy plans until the very last minute. That has led some producers of Quibi shows to start pitching their own shows, and even to wonder whether they should put together their own submissions.
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