It's going to cost more to watch new seasons of Stranger Things and Bridgerton soon, thanks to another Netflix price hike forecast this year.
While Netflix was busy rolling out paid account-sharing options last year, the streaming giant also scaled back the price increases it would have liked to implement. That's because, according to company co-CEO Greg Peters, 'we saw as a form of substitute price increase.' Now that those account-sharing options are in place, though, I bet you can't guess what's going to happen next.
The Basic plan, no longer available to new subscribers, got hiked by $2 to $11.99. The Premium plan price increased by $3 to $22.99, while the price of the two other plans remained the same . Those price increases, by the way, also came a little under two years after the prior increase, which was back in January of 2022. For Netflix, the only way these inexorable hikes work is if customers by and large continue to feel they're getting good value for money.
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