.AnheuserBusch is speaking directly to customers and distributors, stating all the chaos stemming from its partnership with transgender influencer Dylan Mulvaney is the product of 'one single can.' 'This can is not a formal campaign or advertisement.'
Anheuser-Busch is speaking directly to customers and distributors, stating all the chaos stemming from its partnership with transgender influencer Dylan Mulvaney is the product of"one single can."
The letter to wholesalers was shared with local restaurants, bars, and retailers throughout the country by Missouri-based distributor Grey Eagle, the report noted. "In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval ... Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced."
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Bud Light sales nosedive as Anheuser-Busch is asked to reaffirm Dylan Mulvaney supportSales of BudLight continue to plummet as the fallout of the brand's partnership with transgender influencer Dylan Mulvaney remains unrelenting. For the week of April 17 to April 22, sales are down 26.1% from last year, according to a new report.
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Anheuser-Busch gives away free Bud Light to 'make amends' to distributors after Mulvaney controversy: ReportAnheuser-Busch has given away free cases of Bud Light to distributors as a way to make amends for the Dylan Mulvaney controversy, according to a report.
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A Bud Light backlash is not the biggest problem for Anheuser-Busch's parent companyAnheuser-Busch InBev, the parent company of Budweiser and Bud Light, reports first-quarter results on Thursday.
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Anheuser-Busch responds to Bud Light controversy: ‘One single can’ sent to one influencerThe brewing giant also said the can with a picture of transgender influencer Dylan Mulvaney is 'not a formal campaign or advertisement.'
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Transgender Activist Dylan Mulvaney Breaks Her Silence Following Bud Light Sponsorship ControversyBroadway actor and transgender activist Dylan Mulvaney returned to social media and broke her silence following controversy of her partnership with beer company 'Bud Light' for a March Madness contest.
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